My Design Philosophy
I am passionate about creating holistic, human-centered designs and brand experiences that inspire and connect with the end user while committing to sustainable and environmentally conscious design practices.
I believe that design is about creating a functional product that elicits an emotional response, connecting with people on a deeper level.
I believe that design is about creating a functional product that elicits an emotional response, connecting with people on a deeper level.
As a versatile and dynamic creative professional, I thrive at the intersection of Business Strategy, Marketing, Branding, and Design.
My strong commitment to building collaborations with partners and teams enables me to deliver innovative solutions that weave impactful storytelling to drive success.
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Professional Summary
I am an accomplished Design Director with over 15 years of experience in agency and corporate settings, working with top-tier clients such as Nike, PepsiCo, Oxo, Johnson & Johnson, Panasonic, and more.
I have demonstrated expertise in Creative Direction, Strategic Design, and Project Management, with a proven track record of elevating brands and launching successful products.
My ability to integrate market insights and technological advancements enables me to create detail-oriented premium products. I am well-versed in fostering connections between design, brand, and marketing teams, and engaging with external PR and branding agencies.
My areas of specialization include Industrial Design, Design Research, Creative Direction, and Branding across various industries such as sports equipment, fashion, consumer electronics and goods, household appliances, digital campaigns, packaging, and furniture, with some recent projects in eyewear for Nike.
My experience collaborating with diverse stakeholders allows me to craft and deliver leading-edge concepts, including designing for the Rio 2016 and Tokyo 2021 Olympics and elite athletes such as Kevin Durant and Cristiano Ronaldo.
I graduated with a Master’s in Product Design and Design Management from the International School of Design in Valenciennes, France.